2011 has been a really good year for Westgate, we have done some of our best work for a diverse set of clients such as Wrigley, CIMA, DFDS Seaways, Adnams, Brunel Business School, Hyder Consulting, Superdrug and The Grass Roots Group. We are all very much aware that 2012 is going to be another challenging year for marketing communications companies, but there are clearly opportunities as well.
We historically built our business providing outstanding creative and strategic solutions in PR, design and Digital. Over the last few years, we have found increasingly that we can optimise clients’ marketing budgets by providing integrated marketing plans designed to help the client’s business meet very specific commercial objectives. Westgate’s integrated offering has given us a very distinct platform within the marketing agency environment, particularly for clients who are interested in working with one agency partner for cost effectiveness. We now offer expertise in an incredibly diverse range of areas and disciplines including Public Relations, Design, Digital Comms (Web design, SEO, PPC), Advertising, Social Media, eCRM and printed communications.
The diverse set of marketing channels contained within our integrated plans are glued together with compelling campaign themes and original creative ideas. This integrated approach is clearly a very effective way for businesses and organisations to optimise their media spend without engaging in a multi-agency marketing programme. The other benefits are clear – consistent and compelling messaging, ease of management and measurable results.
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